• The 7-Step Customer Centricity Checklist

    10 days ago - By Apptentive

    Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel.
    Brands leading the way across all industries have one thing in common: they put their customers at the center of their business. The level of care shown through customer centricity allows internal teams to think clearly, prioritize data over intuition, and rally as a group behind the customer.
    But for many companies, the road to customer centricity is not as easy as it...
    Read more ...