• Facebook introduces monetization limitations and new advertiser controls

    8 days ago - By Beta News

    Today Facebook introduces new limitations on what sort of content can be monetized on its network. It's a move that is designed to keep the social network relatively family friendly, and Facebook also wants to address advertiser concerns about the type of content their ads appear next to. The company is not only clamping down on what can be monetized, it is also doing more to keep advertisers happy, including using third-party verification to measure ad performance. On top of this, Facebook is seeking accreditation from the Media Rating Council for Instagram, Facebook and Audience Network...
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  • Facebook fights fake news with guidelines for monetizing content

    Facebook fights fake news with guidelines for monetizing content

    9 days ago - By VentureBeat

    Facebook said on Wednesday it would introduce tougher rules on who can make money from advertising on its network, responding to criticism that it makes it too easy for providers of fake news and sensational headlines to cash in.
    With immediate effect, the world's largest social network will launch new standards to provide clearer guidance on which publishers are eligible to earn money on Facebook and with what content, Senior Vice President for Global Marketing Solutions Carolyn Everson said in a blog post .
    These standards would apply to ad placements where context could matter, Everson...
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