• 6 months post-GDPR - how has the industry changed?

    1 month ago - By Tech Radar

    The widespread usage of third party data allowed the digital advertising industry to view consumers as commodities to be traded and used for marketers' own gain. But, GDPR looked like the ace in the hole that would change the status quo, and encourage advertisers and their partners to start taking consumer privacy concerns more seriously. But, as we pass the six month mark for GDPR, how far has the industry really come in that time, and are the regulations working as they were intended?
    Putting customers first
    From what I've seen, while the response from vendors on both the supply side and...
    Read more ...