• Apple's new ad is all about the realities of virtual privacy

    2 monthes ago - By iMore

    Apple's new ad uses real-world examples of private situations and privacy measures we all understand, every day, but within the context of digital situations.
    March 14, 2019: Apple's new ad is all about the realities of virtual privacy
    I love this ad. As I've repeated numerous times, it's easy to get a sense of how much we're paying for something when it comes to money - we see it leaving our wallets and our accounts. Even time, we see the clock ticking down. But no giant internet company is forced to show us how they vacuum up our private photos, personal messages, location, and activity...
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  • Apple makes privacy extremely relatable in fun new iPhone ad

    Apple makes privacy extremely relatable in fun new iPhone ad

    2 monthes ago - By 9to5Mac

    Privacy has long been a value for Apple, hammered by Steve Jobs a decade ago and built-in to Apple's software, something that can't be said for many other tech companies. But marketing privacy as a product feature can be tricky. How do you show it?
    Apple's latest iPhone ad tackles that challenge head-on, connecting privacy to iPhone in the most relatable ways yet - like public bathroom etiquette.
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  • Apple Says 'Privacy Matters' in Humorous New iPhone Ad

    2 monthes ago - By Mac Rumors

    Apple today shared a new privacy-focused iPhone ad on its YouTube channel. The ad will premiere tonight and air through March Madness in the United States before expanding to select other markets globally.
    The 45-second video starts with the tagline "privacy matters" and then shows a variety of humorous if not slightly awkward situations where people would want their privacy protected in everyday life. In one scene, for example, two men briefly pause their conversation while a waitress is at their table.
    "If privacy matters in your life, it should matter to the phone your life is on," the...
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