• Apple Has Reportedly Acquired British Startup 'Platoon' Focused on Discovering Up-and-Coming Music Artists

    2 days ago - By Mac Rumors

    Apple has acquired Platoon , a London-based A&R startup focused on discovering rising music artists, according to Music Business Worldwide .
    Platoon was founded in 2016 by Saul Klein, co-founder of defunct British video-on-demand service LoveFilm, and Denzyl Feigelson , who is a 40-year music industry veteran and has been advisor to Apple about matters related to iTunes and later Apple Music since 2003, according to his LinkedIn profile.
    The startup reportedly worked with California singer Billie Eilish before she signed to Interscope in 2017. The 16-year-old recently debuted a new song...
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  • Apple acquires ‘unsigned artist' startup co-founded by iTunes veteran

    Apple acquires ‘unsigned artist' startup co-founded by iTunes veteran

    2 days ago - By 9to5Mac

    Apple has reportedly acquired Platoon , a London-based music startup co-founded by iTunes veteran Denzyl Feigelson and LoveFilm co-founder Saul Klein.
    The acquisition is likely to allow Apple Music to tap emerging artists...
    more...
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